Late Post

Cisco aims for enhanced engagement with IMImobile acquisition

Months after the communications software firm’s CEO noted that Covid-19 had forced a collective rethink of the way people work and that business effectiveness was due for a welcome change, network technology giant Cisco has got out its chequebook to make a huge change for IMImobile in a $730m buy out.

Believing that customer experience is the key competitive advantage for consumer businesses, IMImobile provides cloud communications software and services that manage business-critical customer interactions at scale and which are designed to allow businesses to stay connected to customers through enhanced interactive channels including social, messaging and voice.

IMImobile’s Customer Interaction Management (CIM) suite automates, orchestrates and monitors interactions with disparate back-end systems. Its software is used by enterprises and public-sector organisations including AA, Best Buy, BT, Capitec Bank, Centrica, EE, Hermes, IHG, Mercedes, Orange, O2, Vodafone and Walgreens.

Following completion of the acquisition, Cisco says that it will be able to offer customer-facing businesses with an end-to-end customer interaction management solution and rich customer experiences, along with the ability to drive faster and smarter interactions and orchestration throughout the customer lifecycle journey.

Cisco’s offer has been recommended by IMImobile’s board of directors and the acquisition is expected to close