In December 2019, nobody could have accurately predicted what would be happening a year later, and in an example of how lockdowns and stay-at-home orders have reordered the worlds of work, research from comms analytics specialist AppAnnie has shown how much conferencing has become a leading mobile activity over the past 12 months.
The study looked at the leading apps of 2020 by downloads and app store consumer spend through to 14 November 2020, along with average monthly active users throughout October. Across iOS and Google Play, total spend in mobile apps and games set a new annual record.
While 65 cents of every dollar going to iOS, spend in Google Play for the year is set to grow close to 30%, which is a trend for many quarters. Maintaining the stronghold of global spend is iOS, but Google Play has seen sizeable growth due to competitive Android devices and a growing device footprint, said the study.
Top markets driving growth for iOS include US, Japan and the UK – which differs from the top markets for growth in iOS consumer spend from 2018 to 2019, including the US, China and Japan. Top markets for growth in spend on Google