UK mobile virtual network operator (MVNO) Giffgaff, which runs on the O2 network, has selected Amazon Web Services (AWS) to base all its technology infrastructure and application development, becoming the first MVNO in Europe to go all-in on the AWS cloud.
In the deployment, Giffgaff will use more than 60 AWS services, including compute, analytics, storage, databases, containers and machine learning. The company says it will aim to analyse and understand better in real time which services its members are using, what new services they want and then quickly enhance and introduce new services. By the end of 2020, it will migrate its remaining applications and databases from its existing on-premise datacentre to AWS.
By using AWS, Giffgaff said it has evolved its development lifecycle from a complex, monolithic approach, with limited experimentation and which slowed the business down and ultimately hindered innovation, into a modern, microservices-based architecture that has enabled rapid development and deployment cycles, and empowered its teams to increase innovation.
Before moving to AWS, it could take Giffgaff up to two weeks to provision a server; now the operator can perform this task in minutes.
Giffgaff said its data scientists use AWS analytics and machine learning