Aiming to lead its digital innovation agenda into 2021, and with an early focus on the development and rapid delivery of innovative products, platforms and services in key areas such as healthcare and data, UK telecoms products and services provider BT has announced the creation of a new digital technology unit.
Effective from 1 April 2021, the new digital unit, BT Digital, will include accountability for IT, digital innovation, BT-wide business transformation, and data and product strategy.
There will be a continued focus on network leadership and partnership with customer-facing units on converged services and experiences, and BT has said the unit will use the strength of its networks to differentiate its services for its customers. Product strategy, business transformation, data and artificial intelligence (AI), will form part of the new digital unit.
BT regards the move as an important statement of intent, designed to enable it to go further with opportunities in digital services that presented themselves in 2020.
The company added that the creation of BT Digital will enable it to focus on the areas where it believes it can have the greatest impact, delivering digital platforms it claims will bring together “best-in-class” services for customers.