Late Post

Cellular trade-in programmes are key driver in stimulating 5G smartphone upgrades

US cell trade-in programmes returned $757m to shoppers within the third quarter of 2021, in keeping with the most recent quarterly cell machine trade-in and improve market evaluation from Assurant subsidiary Hyla Cellular.

The Q3 report gives insights into trade-in and improve tendencies within the North American market. Utilizing knowledge from Hyla dad or mum Assurant’s System IQ analytics platform, in addition to trade market knowledge, the report outlines the highest smartphones turned in by means of trade-in and improve programmes throughout the quarter, in addition to the common age and worth of smartphones at trade-in and improve, and trade-in tendencies for Apple watches.

Assurant’s knowledge confirmed the numerous position that cell trade-in programmes are taking part in in supporting the improve to 5G. The analyst regards such programmes pretty much as good for carriers, retailers, OEMs and cable operators that additionally profit commercially from pre-owned gadgets being given a second or third life, whereas contributing to their sustainability objectives.

“Q3 is often a robust quarter for cell trade-ins and upgrades,” mentioned Biju Nair, president, International Linked Residing at Assurant. “This quarter, the launch of the brand new iPhone 13 and new 5G smartphones from Samsung have performed an vital position in driving trade-ins – particularly due to the sturdy trade-in promotions which were tied to those machine launches.

“Shoppers are positively responding to those widespread trade-in promotions to improve to 5G gadgets. The expansion in cell trade-in programmes in Q3 2021 remained wholesome, regardless that analysis from IDC revealed that North America’s new smartphone shipments have been barely down for the quarter.”

The $757m return, as discovered within the Q3 Cellular trade-in and improve trade tendencies report, represents a 33% improve from each Q2 this 12 months, in addition to from Q3 2020.

As ever, the survey discovered that iPhones proceed to steer the highest 5 gadgets turned in by means of trade-in and improve programmes. The highest gadgets in Q3 2021 have been: iPhone XR, iPhone 8, iPhone 11, iPhone 8 Plus, iPhone X and iPhone 7. For the third consecutive quarter, the iPhone XR was the highest turned-in machine and, within the quarter surveyed, it made up 30% of the highest 5 traded gadgets.

The Samsung Galaxy S9 was the highest traded Android machine of the quarter, because it has been for the final 5 quarters.

On-line trade-ins proceed to develop in reputation, having been accelerated by the pandemic – they’ve grown by 187% 12 months on 12 months and by 162% in contrast with Q2 2021.The typical trade-in worth for gadgets elevated by 10% 12 months on 12 months, with the common trade-in worth for an Android machine being $108, and for an iPhone $207.

The Q3 survey additionally revealed little or no motion within the common age of gadgets at trade-in for the final two quarters, with iPhones at 3.39 years and Androids at 3.08 years within the quarter. Throughout the second quarter of 2021, they have been at 3.38 and three.09 years, respectively.

Q2 2021 was the primary quarter when the common age of an Android machine was over three years, whereas the common age of an iPhone when turned in was 3.4 years in Q2 2021, fractionally above the earlier quarter.

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